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How to Drive Your Competition Crazy
Program Highlights Why you should be the customer and shareholder the competition. Inspirational examples of companies with creative, successful product development and marketing campaigns. Why creating distribution is desirable. In the time-honored tradition of the maxim, "It's not how you play the... read more
Rules for Revolutionaries
Program Highlights How to create and market revolutionary products. Rules for new product success. Pragmatic tools for visionary entrepreneurs. Author and entrepreneur Guy Kawasaki explains the rules that make new products and services successful. Using examples from the personal-computer industry a... read more
